In today’s society where consumers are always more knowledgeable, concerning product-choices offered by the market, it is imperative that a sales force is able to justify the purchase of a product.
For this reason, IBB provides to its retail chain clients, through both meetings and focus group discussions relating to the products, a set of meaningful shareable tools which clearly and comprehensively “sell” the values and characteristics of each product.
Hence, our IBB sales staff has all the necessary tools and knowledge to explain, to an increasingly demanding clientele, both the functional and the conceptual features of all the IBB products.